Building now · Editorial decision layer · First 50 spots: June 2026
Everyone else helps you send.

Tastoria helps you decide.

The tool that learns your editorial taste, drafts takes in your voice, and keeps your editions coherent. The layer between your saves and your send.

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Built by Mike Litman, who curates What Caught My Eye every Thursday night. The picker started as a script to stop second-guessing his own shortlist. Then he realised every curator he knew had the same Thursday night problem.
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No spam · First 50 spots open June 2026 · Founding member pricing

The slow journalism revival no one is talking about
9.4 TASTE
AI writing tools see record adoption in Q1
5.1 TASTE
Draft take · your voice
Slow journalism is having its moment for the same reason vinyl did -- not nostalgia, but a reaction to abundance.
Tastoria · Edition picker
Thu 15 May · 23 candidates
Shortlist
Picks (2)
Archive
Delayed Gratification · longform
The slow journalism revival no one is talking about
9.4 TASTE FIT Strong source match · editorial culture
Garbage Day · analysis
Why independent newsletters are winning the attention war
8.7 TASTE FIT New source · high topic alignment
TechCrunch · news
AI writing tools see record adoption in Q1
5.1 TASTE FIT Source rarely picked · covered in ed. 47
Draft take · in your voice
Slow journalism is having its moment for the same reason vinyl did -- not nostalgia, but a reaction to abundance. Read this for the retention data.
2 picked · 1 dismissed · 20 remaining
Recency: editorial covered ed. 47
3 models
Taste · Voice · Coherence
12 eds
Designed to feel personal
52 eds
Designed to know your mind better than you can articulate it
£29/mo
Solo · No free tier · Trial earns it or it doesn't
The value chain

Stages 3, 4, and 5 have been empty since Revue.

Every other newsletter tool is in the wrong layer. Tastoria owns the decision work -- selection, writing, assembly -- the gap between saving links and clicking send.

01
Intake
Readwise · Pocket · RSS
02
Reading
Browser · Reader apps
Tastoria
03
Selection
Taste model scores candidates
Tastoria
04
Writing
Voice model drafts takes
Tastoria
05
Assembly
Coherence engine checks edition
06
Distribution
Beehiiv · Substack · Kit
Who it's for
This is you
  • You publish because you have opinions, not because you have a team
  • Your taste is the editorial brief -- there is no other document
  • You spend more time deciding what to include than writing the takes
  • You curate across topics and trust your readers to follow the thread
  • You have more saved articles than you will ever get through
This isn't you
  • You have an editorial team and a content calendar
  • You publish on a growth-first, voice-second strategy
  • You want AI to curate the internet and surface what's trending
  • You need a tool that replaces your editorial judgment
  • You're a media brand with a distribution playbook
Not sure which type you are? Take the 5-question taste test →
How it works

Three AI layers. All personal.
All compounding.

Tastoria does not automate your curation. It amplifies the editorial judgment your readers subscribed for.

01 – Taste Model
Scores new candidates against your editorial history.
Not general quality. Your quality. Trained on every pick you have ever made. Gets sharper with every edition. After a year, it knows your taste better than you can articulate it.
Candidate score9.4 / 10
Topic clusterEditorial culture
Source frequencyPicked 6×
RecommendationStrong pick
02 – Voice Model
Drafts takes that sound like you before you touch them.
Trained on your take archive. Learns your sentence structures, your stances, your closing patterns. Produces scaffolded drafts you edit for substance -- not rewrites from scratch.
Voice matchHigh
Avg take length68 words
Stance patternContrarian + cite
Training editions48 archived
03 – Coherence Engine
Flags what breaks the edition before it ships.
Topic duplication within an edition. Recency conflicts with last week. Takes that drift from your usual editorial position. The edition-level intelligence no other tool provides.
Topic overlapEditorial (3×)
Recency flagAI tools – ed. 47
Voice driftNone detected
Edition health2 flags · review
One more thing

Every edition generates a public picker URL.

Share your editorial process, not just your output. Readers see what you considered alongside what you picked -- the shortlist, the scores, the dismissals. It's the most differentiated thing a newsletter can publish.

usetastoria.com/picks/your-newsletter/edition-52

See a live example →

What Caught My Eye · Edition 52 · Public picker
The slow journalism revival... PICKED
Why newsletters are winning... PICKED
AI writing tools see record... PASSED
What makes editorial taste learnable... PICKED
23 candidates considered · 3 picked · 1 passed
The Tastoria Charter

"The decision is the work.
The send is mechanics."

Built for curators who already know the difference

Common questions

What people ask before signing up.

Do I need a big archive to start?
No. The taste model starts learning from edition one. It uses your first few decisions to calibrate, improves noticeably by edition 6, and is genuinely personal by edition 12. You can also import a past archive to accelerate it.
Which ESPs does it work with?
Tastoria exports to Beehiiv, Substack, Ghost, Buttondown, and Markdown (which works with everything else). You write and decide in Tastoria, then push to wherever you send from. It never touches your distribution.
Is my content and editorial data private?
Yes. Your taste model is trained on your decisions only and is never shared, pooled, or sold. Your picks, your takes, and your shortlist history are yours. The Taste API (when it launches) uses aggregate anonymised signals, never individual data.
What if my newsletter isn't about one topic?
The taste model learns your editorial identity, not a topic category. If you curate across multiple domains, it learns your cross-domain pattern -- which sources you trust, which arguments you endorse, which angles you ignore. Multi-topic newsletters are the sweet spot.
How do article candidates get into Tastoria?
You bring your own reading list. Paste URLs directly, import a CSV or OPML from your RSS reader, or connect Readwise or Pocket via import. Tastoria scores what you bring it -- it doesn't replace your reading habit, it makes the selection step faster. The intake is yours; the decision layer is Tastoria's.
Something else? hello@mikelitman.me →
Pricing

Professional pricing. No free tier.

A professional tool for curators who publish seriously. The product earns its cost in one edition or it doesn't earn it. You will know.

Most independent curators start here
Solo
£29
/ month · one newsletter · one curator
Taste model, voice model, coherence engine, public picker URL, export to Beehiiv, Substack, and Markdown.
Annual: £249/yr – save two months
Studio
£89
/ month · up to three newsletters
Everything in Solo, plus collaborative picker, shared taste model, team take review, and priority support.
Annual: £749/yr – save three months
Trial: Your first complete edition, free. No card required until you finish your first edition and see whether the work was better. If it isn't, don't pay.
What we believe

The Tastoria Charter.

These are the decisions that don't change. Not positioning. Beliefs.

The decision is the work. The send is mechanics.
AI amplifies taste. It does not replace it.
The taste model is the moat.
Never build the send.
The editorial class is worth serving.
Flat pricing. Success is the curator's.
The shortlist is as important as the picks.
No free tier. The trial earns payment or the product fails.
Founding members

The first 50 shape what this becomes.

Tastoria opens to exactly 50 curators before it opens to anyone else. Not a beta test -- a co-build. This group gets their editorial workflows woven into how the product develops, their pricing locked for life, and direct access to the builder. The product that ships to everyone else will be shaped by this group.

01 – Price
Founding pricing locked for life.
Whatever you join at is what you pay, forever. Regardless of how pricing evolves as the product matures.
02 – Influence
Your workflow shapes the product.
The 50 founding curators define what "editorial workflow" means for Tastoria. Your process becomes the product's assumptions.
03 – Access
Direct line to the builder.
Not a ticket queue. Not a public forum. A private channel directly to Mike, first to know what ships and why.
0 of 50 founding spots claimed · opens June 2026
Join the waitlist

The story your taste tells.

First 50 spots get founding member pricing. One complete edition free to try. If it isn't worth it, don't pay.

You're on the list. We'll email you when the first 50 spots open in June. One question while you wait: what's the hardest 30 minutes of your newsletter week? Reply here and tell us.

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